My Logo

Attempt 1:

Attempt 2:

Attempt 3:

Black and White:

Final Color Logo:

1. & 2. While making my logo, I knew I wanted to keep my name in it. I tried different things and I wanted to incorporate what I like, For my first attempt I wrote my name in cursive because I've always liked how it looked that way. I then added mountains and a sunset in the background because I love to hike and I love the outdoors. For my second attempt I just played around with different things I like, running, SnapChat, etc. For the third attempt I was just going to do "ASH" but have the letters in different objects, but I didn't quite like that. So I went back to the cursive writing. I was going to keep it simple and just my name in cursive, but I wanted to add more to it. I added the flowers because they can symbolize growth and beauty. I'm growing every day as an individual and I'm becoming me. I didn't want something too overpowering because I'm me and I wanted my name to be the part that stood out. I chose purple for the flowers because it is my favorite color but also because purple can symbolize creativity. I wish the purple came out more vibrant, but I didn't have the right supplies for that and I wanted to use pencils. I used a pencil and a purple colored pencil for the flowers, and for my name I chose the charcoal pencil. I like how dark the charcoal is and I liked how it seems so bold, prominent, and emphasized in the logo which connects to how I wanted my name to be the main focus of my logo. Line is used in my logo because it creates organic shapes and my name. I also think my logo is pretty balanced. When I look at it, it doesn't seem to heavy on one side than the other. There is also space because I spaced out where I wanted the flowers, I didn't want them all in one area. Finally, I also think there is a sense of texture because you can see the strokes and the charcoal kind of makes a textured look. 

3. The most important discovery I made while creating my logo was that the charcoal pencil is a little bit difficult to use. I came to realize that I was good at smudging it without realizing it, so I had to erase a bunch of my smudges. I also realized that even though I can be a complex person, I didn't want my logo to be complex or too busy. I like the simple logos because they aren't too busy and I just don't like looking at the business in some logos. I definitely think my logo is easily transferable. I think it would be easy to place on anything or any size.

4. The most important information I learned from watching the videos, the power point, and reading material for this project is that it does take time to create a logo; you're never going to get it right on the first time.  I also learned that you don't want to make a logo that is too complex because you want it to be easily recognized and transferable. I tried to incorporate that sense into my logo.